This paper reviews how Requirements Definition software from Blueprint sits at the top of a small list of new, strategic capabilities that rapidly assist software executives overcome today’s unprecedented challenges, with immediate impact and payback. Particular attention is placed on using requirements to cost-effectively manage distributed teams and outsourcers, assist with application renewal and consolidation, and allow companies to transition to a more rapid software delivery process to minimize expense and risk. With requirements quality improved, corporations can start to Run With The Bulls as the economy improves and realize sustained improvement to business performance versus being Trampled to Death!